.png)
Conversion optimization doesn't have to be abandoned by small websites. These CRO approaches and ideas have been shown to be effective for websites with low traffic.
Every online business needs website traffic as a resource. Yes, for the obvious reasons that more traffic can result in more customers and, consequently, more cash at the register. But for data-driven optimization techniques like conversion rate optimization, traffic is also crucial (CRO).
The data needed to conduct conclusive tests is mainly reliant on website traffic in common CRO testing techniques. For well-known companies with millions of daily customers, like Amazon and Microsoft, obtaining analytical data from online traffic is not a major issue.
Conversion optimization is more difficult for websites with minimal traffic, though. This does not imply that these tiny enterprises should abandon conversion optimization in favor of employing arbitrary hypotheses.
The CRO approaches and ideas listed below have been shown to be effective for websites with low traffic.
CRO Tips for Websites with Low Traffic
There are several general CRO recommended practices that are successful on high-traffic websites if you Google [Proven CRO Tips].
But what if your website is just getting started or if you're having trouble growing your traffic for many other reasons?
1. Run tests with a low degree of trust.
A crucial component of statistics is the confidence level, which shows how accurate your test findings are across the board. It essentially shows you how trustworthy the test results are and how secure you are against using fake results. The possibility that a test result is accurate increases with the confidence level.
You are needed to select a confidence level that ultimately determines the sample size when performing tests on various samples. When doing CRO testing, the industry norm is a 95% degree of confidence. Only a pitiful 5%, or one in twenty, possibility, remains for the CRO tests to provide misleading findings.
Everyone agrees that this is a risk worth taking. However, high sample size is needed when conducting tests on websites with little traffic since you need to be 95% sure of the correctness of your test results.
It nearly makes sense in this situation to drop your confidence level in order to decrease the sample size required to achieve statistical significance. By lowering the confidence level, you can run tests faster and get findings faster than if you used the industry-standard confidence level.
However, you should be aware that lowering your degree of confidence might reduce the precision of the test results. It's up to you to determine if you're willing to pay off test accuracy for speed.
2. Follow up on micro-conversions.
Numerous micro-conversions build up to one macro-conversion, which is the ultimate objective of your website. Micro-conversions are little actions that show how interested a person is in your brand. Since smaller conversions happen more regularly and are thus more numerous than a single large conversion, monitoring micro-conversions may be a smart idea for improving low-traffic websites.
You may base your test on a larger average conversion by tracking these minor conversions. It is well known that smaller sample size is required to achieve statistical significance and conduct an effective test when baseline conversion is increased. Tracking micro-conversions, however, again compromises precision for the chance of a successful test.
A micro-conversion might not always add to your bottom line; therefore, optimizing your website for these factors could provide false results. As a result, you can wind up doing more harm than good. How, then, can you monitor micro-conversions while making sure that your efforts will result in successful website conversions?
To improve the overall user experience of your website, concentrate on micro-conversions as a component of the full user journey.
3. Make significant changes.
You are not free to test minute details and obtain deep insights into your visitors' preferences while trying to test a low-traffic website. And to be really honest, you can get by without it at this point.
But this doesn't preclude A/B testing altogether. A greater lift in your primary variable might result from making dramatic modifications to your variation.
In other words, you are more likely to see a more substantial shift in baseline conversion if you make a big change in your variation.
4. Use dynamic data and personalization.
Nearly 66% of consumers anticipate customized online interactions based on their online interactions and conduct in the past. Regardless of how much traffic your website receives, website personalization is a crucial CRO approach that may enhance conversions.
Serving dynamic material to website visitors is a key component of website customization since this content is more suited to their interests and preferences. An alternative data-driven strategy that doesn't rely on online traffic is serving dynamic content.
5. Conduct usability testing.
Testing a website's usability or user experience reveals its friction spots and gauges how effectively it serves its intended audience. It can assist identify important areas for your website's improvement and improve the user experience as a whole.
Testing for usability is essential for all sizes of websites. However, it is especially useful for websites with little traffic because it only needs a small number of individuals to do tests while still producing useful information. The only goal of improving UX is to boost conversions. Usability testing should thus be a crucial component of your CRO toolkit for enhancing UX. Usability testing cannot (and should not!) be disregarded because it is a qualitative strategy.
Final Words
When performed on websites, conversion rate optimization is a data-driven approach that heavily depends on information gathered from website users. With low-traffic websites, however, this data is scarce, giving you a tiny sample size to work with and giving the impression that quantitative testing is inaccurate.
Moreover, a good CRO agency can help you get a higher CRO with good CRO strategies. And BrandSeeder can help you achieve your business objectives.
Contact us to discuss your requirements.
