It is commonly recognized that using content marketing to expand your brand and connect with your target market is a successful strategy. Video marketing is one type of content marketing that is becoming more and more important. In fact, 83% of marketers feel that video is more significant than ever, according to research.
A statistical study that shows 87% of organizations utilize video as a marketing tool reflects this. This post will define video content marketing and provide you with some excellent video content marketing suggestions.
What is Video Content Marketing?
Brands may increase their online visibility by creating video content through video content marketing. Although it can also take the shape of webinars, courses, live videos, or self-hosted films, video is often broadcast on either YouTube or a social network.
When leveraged correctly, video can be a powerful medium for companies to deliver their ideas to a large number of people. It may be used in both B2C and B2B content initiatives.
The wonderful thing about strong video content marketing is that it is becoming much easier to implement. Because of the range of marketing options available, there truly is something for every business, even those without traditional video recording or editing ability.
Here are some reasons why marketing using video content is more crucial than ever.
- Videos are Excellent for Describing Your ProductVideo footage is an extremely useful resource for informing prospective customers about your service or product. In fact, 94% of marketers claim employing video content has increased customer knowledge of a product or service.
- Customers will only buy your product when they understand what it does or what exactly you offer and how it will help them and benefit them. It is not unexpected that videos are such an excellent tool for this purpose because the visual component allows companies to explain how things work more easily.
- A video's return on investment is good.The quality of your films and how effectively your content strategy has been organized will both have an impact on the return on investment you obtain from your videos. Nevertheless, according to 83% of study participants, video provides a decent return on investment.
- Video creation or production may be considered to be time & money consuming. However, there is a tonne of technology available that enables the quick and inexpensive production of high-quality video.
- Most of us usually carry our cellphones as our personal high-definition video recorders. and software programs like Doodly or VideoScribe make it simple to produce interesting explainer films at a minimal cost. Getting a good ROI is simpler when you generate your videos for less money.
- Video Can Be Used in Many Different Ways.Marketers have various options when it comes to leveraging video content. Finding a digital content marketing plan that works with your company's marketing goals is therefore intuitive, simple and clear. When creating videos, the obvious place to start is YouTube, but you additionally have the following options:
- You may upload tales that vanish after a set length of time on the majority of social networking sites, such as Snapchat, Instagram, Facebook, as well as YouTube These are great as they speak directly to your target group and can be made fast and cheaply. For your stories to be successful, you must already have or be actively cultivating a social media following.
- With industry titans like Facebook, YouTube, or Twitch all providing options for companies to stream live content, live video has been more popular in recent years. Video captured live has several uses. According to Facebook, live streaming gets 6x more interactions than standard videos.
- Webinars are yet another fantastic method to use videos to your advantage and communicate with your potential customers in-person. They may be used to address particular concerns that your viewers or buyers might have about your services or products. With videos, you can also let your audience know about your sector/industry and position yyourself as an authority. Companies can easily host or automate webinars using software like Livestorm or GoToWebinar.
- People Adore VideosTechnology has made it simple for companies to shoot videos, and it has also made watching video material immensely handy for individuals. A number of statistical reports back this statement. Some of the most convincing are as follows:
- Over a billion hours of YouTube material are reportedly watched daily, according to the official YouTube site. Earlier this year, Twitter announced that its platform received 2 billion daily video views. Tweets with video receive ten times the amount of interaction as those without.
- According to a report, Facebook generates more than 8 billion video views every day. It's worth noting that 85% of these are quiet. So, you risk missing out on one of the most popular methods to engage people if you aren't doing video.
- Videos Boost Your SEOA smart approach to get your company on the top page of Google is to upload YouTube videos that target popular search phrases. Because of this, Google puts YouTube videos just at top of the screen for most search queries.
- Here's an example of it in action. For the query "How to edit a video on iPhone," Google presents three videos above the regular search results, below the highlighted segment, and below the "People also ask" section.
- Videos are a great marketing resource. However, to successfully engage your visitors or users, you need a compelling content strategy. You need an experienced digital marketing company as your partner to drive traffic and revenue to your business, and BrandSeeder can help you with that.
Contact our team to discuss your business goals today!
